Platform and Control Panel Choice
The platform on which you are going to base your first reseller hosting package or server is an important choice, since it can affect the final choice of prospective customers because of their needs; the control panel which you choose to provide your customers with can also affect your ability to gain customers - this is because some might be more familiar with one control panel which they have used in the past rather than the one that you have chosen to provide them with. In terms of the platform which you choose to base your web hosting packages on, you are limited to two options which are used by most of the main players within the website hosting industry - these are Windows and Linux; Windows is a commercial operating system which you can only use upon the purchase of a license from its manufacturer, Microsoft - Linux on the other hand is an open source operating system which requires no paid for license to allow you to run it, which means you are able to install it on as many computer as you want without the need to pay for any licenses what-so-ever. Platforms and operating systems you should check out include:
Billing Systems
One of the main components of a successful web hosting business is a web based billing and account management system, so that your customers are able to pay their web hosting bills online and so that you are able to manage and view your customers details as well as packages that they have purchased through a web interface with ease; this means that if you have a numerous amount of customers, you can easily manage them online and contact them quickly and easily as appropriate, if needs be.
Most web host billing systems are not just billing systems, for example some have help desk systems built into them, and as mentioned before, you can also use them to easily manage your customers - even if you happen to have millions of them; this means that you can have an all in one system where you can meet your customers needs in both the areas of support and management. A support help desk system within a billing system allows your customers to open ‘support tickets‘ which are then assigned a unique id so that you are able to manage them easily, and are able to refer to tickets quickly if a customer was to quote you the ticket’s unique id via some other method of communication, such as over the telephone. Most support ticket systems allow correspondence for any ticket via 2 methods - email and a web interface; most systems employ a technology known as ‘email piping‘ which collects the emails from a specified email inbox and them processes them to be displayed within the web interface which should be provided - ticket replies from staff members are emailed back to the email address of the person who opened the ticket and replies from the customer are piped through to the web interface, the web interface itself shows the correspondence between the two parties in order so that you can quickly read through the correspondence if you have the need to.
All good web host billing systems incorporate a large range of payment gateways, so that you can are able to use the payment gateway of your choice to receive payments from your customers for the web hosting services that they have purchased from you - this process is a lot quicker than having to process old fashioned types of payment such as personal cheque; when looking for billing systems, you might also discover API systems for third part fraud detection systems - these are in place to safe guard the security of both your business, and the potential victims - these systems normally mark certain orders as fraud if they are believed to be fraud.
If you are starting out in the web hosting market, then you should always consider buying a license for a piece of billing software that you are able to pay for on a monthly lease, since this means that you are not loosing any money on your billing system if your web hosting business was to fail for some reason or another - if funds do not allow for a monthly lease then you can easily consider a free alternative, although the features of these can be relatively limited when compared to those of their commercial counterparts. As is the case with control panels, you and others should always test both the client and administration side of any web host billing system before you purchase anything; this is because it will allow you to gain the feedback of others apart from yourself which you can then use to help you make your final decision about which web hosting billing system you are going to use for your new web hosting company. You should also consider the installation service for your chosen application which is most probably provided by the company from which you purchased the application; this is because you can ensure that a full and secure installation of the application concerned has been done, to give you peace of mind - it also means that you can have the application installed for you in the situation that you don’t have the necessary knowledge to carry out the task. Although there are many different web hosting billing systems, the main ones which one should have a look at include:
Once you have the basics of your new web hosting business laid out and operational, you need to start promoting it where possible so that you can start receiving new customer sign ups, which in turn will help boost your business’s income and customer base. There are many different ways in which you can market and promote your new business in the beginning - some of these options being ones which you have to pay for, and others which are free but require your hard work and will power to ensure that they produce the results that you want; an example of a paid for method which you could use to help promote and market your new web hosting business would be you buying an SEO package from either your web host or from another specialist to ensure that your business’s website gets listed and indexed by all the major search engines on the internet, an example of a free method would be you optimizing your own website so that search engines will give it a higher page rank, and in turn send more visitors to your website through the use of key word searches.
If you have the necessary funds to do so, then you can consider using certain PPC (pay per click) programs to help get adverts for your new business placed on participating publisher websites; most PPC programs deploy adverts on publisher websites based on keywords which you enter when creating the advert, as well as the category which the webmaster of the publishing site has decided to place their website in - this means that your advert will be targeted at people who are on websites most likely looking for web hosting, which ensures that the right people will be sent to your website and will hopefully in turn purchase a web hosting package off you. SEO can play a big roll in the amount of visitors which you receive to your website, this is because the more SEO friendly your website is, the higher the page rank search engines will give you. A higher page rank means in the terms of most search engines that your website will appear higher in the results for certain key word searches. Main different companies run PPC programs, although the main ones which are used by many include:
Conclusion
In conclusion, with the use of the correct domain name you can help make your business’s name memorable for your customers; this in itself can help you out since it means that if your name is memorable, then it will be easier for your customers to refer their friends and colleagues who need web hosting to your business. You should also now know to consider the client side of a control panel when you are testing it and deciding whether to use as part of your web hosting business or not; by putting yourself in the customer’s shoes and getting the opinions of others on certain things can help produce the best results for your business, and can make your customers happier with the service which they are receiving.
Even though you might be putting yourself in the customer’s shoes, you should still consider how usable the administration side of an application or control panel is for you; this is because you will be using the administration panels day in and day out if your business is to be successful, and it is because of this that you should ensure that you can easily familiarize yourself with the applications and control panels which you will be using. Marketing your web hosting business is one of the most important tasks that you will ever carry out; this is because the amount of customer which you receive to your business will depend on how well you market your website, and whether you carry out a good level of SEO - this will mean making sure that your content is keyword rich, and that you have a large amount of back links so that people can find your business from other websites, and so that search engines give you a higher page rank.
The platform on which you are going to base your first reseller hosting package or server is an important choice, since it can affect the final choice of prospective customers because of their needs; the control panel which you choose to provide your customers with can also affect your ability to gain customers - this is because some might be more familiar with one control panel which they have used in the past rather than the one that you have chosen to provide them with. In terms of the platform which you choose to base your web hosting packages on, you are limited to two options which are used by most of the main players within the website hosting industry - these are Windows and Linux; Windows is a commercial operating system which you can only use upon the purchase of a license from its manufacturer, Microsoft - Linux on the other hand is an open source operating system which requires no paid for license to allow you to run it, which means you are able to install it on as many computer as you want without the need to pay for any licenses what-so-ever. Platforms and operating systems you should check out include:
- Microsoft Windows Server 2003 and 2008 - http://www.microsoft.com/servers/default.mspx
- CentOS Linux - http://www.centos.org/
- Ubuntu Linux - http://www.ubuntu.org/
- cPanel - http://www.cpanel.net/
- Parallels (Formally SWSoft) Plesk - http://www.parallels.com/en/products/plesk/
- LXAdmin - http://lxlabs.com/software/lxadmin-sse/
Billing Systems
One of the main components of a successful web hosting business is a web based billing and account management system, so that your customers are able to pay their web hosting bills online and so that you are able to manage and view your customers details as well as packages that they have purchased through a web interface with ease; this means that if you have a numerous amount of customers, you can easily manage them online and contact them quickly and easily as appropriate, if needs be.
Most web host billing systems are not just billing systems, for example some have help desk systems built into them, and as mentioned before, you can also use them to easily manage your customers - even if you happen to have millions of them; this means that you can have an all in one system where you can meet your customers needs in both the areas of support and management. A support help desk system within a billing system allows your customers to open ‘support tickets‘ which are then assigned a unique id so that you are able to manage them easily, and are able to refer to tickets quickly if a customer was to quote you the ticket’s unique id via some other method of communication, such as over the telephone. Most support ticket systems allow correspondence for any ticket via 2 methods - email and a web interface; most systems employ a technology known as ‘email piping‘ which collects the emails from a specified email inbox and them processes them to be displayed within the web interface which should be provided - ticket replies from staff members are emailed back to the email address of the person who opened the ticket and replies from the customer are piped through to the web interface, the web interface itself shows the correspondence between the two parties in order so that you can quickly read through the correspondence if you have the need to.
All good web host billing systems incorporate a large range of payment gateways, so that you can are able to use the payment gateway of your choice to receive payments from your customers for the web hosting services that they have purchased from you - this process is a lot quicker than having to process old fashioned types of payment such as personal cheque; when looking for billing systems, you might also discover API systems for third part fraud detection systems - these are in place to safe guard the security of both your business, and the potential victims - these systems normally mark certain orders as fraud if they are believed to be fraud.
If you are starting out in the web hosting market, then you should always consider buying a license for a piece of billing software that you are able to pay for on a monthly lease, since this means that you are not loosing any money on your billing system if your web hosting business was to fail for some reason or another - if funds do not allow for a monthly lease then you can easily consider a free alternative, although the features of these can be relatively limited when compared to those of their commercial counterparts. As is the case with control panels, you and others should always test both the client and administration side of any web host billing system before you purchase anything; this is because it will allow you to gain the feedback of others apart from yourself which you can then use to help you make your final decision about which web hosting billing system you are going to use for your new web hosting company. You should also consider the installation service for your chosen application which is most probably provided by the company from which you purchased the application; this is because you can ensure that a full and secure installation of the application concerned has been done, to give you peace of mind - it also means that you can have the application installed for you in the situation that you don’t have the necessary knowledge to carry out the task. Although there are many different web hosting billing systems, the main ones which one should have a look at include:
- WHMCS - http://www.whmcs.com/
- ModernBill - http://www.modernbill.com/
- PHPCoin - http://www.phpcoin.com/
Once you have the basics of your new web hosting business laid out and operational, you need to start promoting it where possible so that you can start receiving new customer sign ups, which in turn will help boost your business’s income and customer base. There are many different ways in which you can market and promote your new business in the beginning - some of these options being ones which you have to pay for, and others which are free but require your hard work and will power to ensure that they produce the results that you want; an example of a paid for method which you could use to help promote and market your new web hosting business would be you buying an SEO package from either your web host or from another specialist to ensure that your business’s website gets listed and indexed by all the major search engines on the internet, an example of a free method would be you optimizing your own website so that search engines will give it a higher page rank, and in turn send more visitors to your website through the use of key word searches.
If you have the necessary funds to do so, then you can consider using certain PPC (pay per click) programs to help get adverts for your new business placed on participating publisher websites; most PPC programs deploy adverts on publisher websites based on keywords which you enter when creating the advert, as well as the category which the webmaster of the publishing site has decided to place their website in - this means that your advert will be targeted at people who are on websites most likely looking for web hosting, which ensures that the right people will be sent to your website and will hopefully in turn purchase a web hosting package off you. SEO can play a big roll in the amount of visitors which you receive to your website, this is because the more SEO friendly your website is, the higher the page rank search engines will give you. A higher page rank means in the terms of most search engines that your website will appear higher in the results for certain key word searches. Main different companies run PPC programs, although the main ones which are used by many include:
- Google Adwords - http://www.google.com/adwords/
- Yahoo Overture - http://www.overture.com/
- AdBrite - http://www.adbrite.com/
Conclusion
In conclusion, with the use of the correct domain name you can help make your business’s name memorable for your customers; this in itself can help you out since it means that if your name is memorable, then it will be easier for your customers to refer their friends and colleagues who need web hosting to your business. You should also now know to consider the client side of a control panel when you are testing it and deciding whether to use as part of your web hosting business or not; by putting yourself in the customer’s shoes and getting the opinions of others on certain things can help produce the best results for your business, and can make your customers happier with the service which they are receiving.
Even though you might be putting yourself in the customer’s shoes, you should still consider how usable the administration side of an application or control panel is for you; this is because you will be using the administration panels day in and day out if your business is to be successful, and it is because of this that you should ensure that you can easily familiarize yourself with the applications and control panels which you will be using. Marketing your web hosting business is one of the most important tasks that you will ever carry out; this is because the amount of customer which you receive to your business will depend on how well you market your website, and whether you carry out a good level of SEO - this will mean making sure that your content is keyword rich, and that you have a large amount of back links so that people can find your business from other websites, and so that search engines give you a higher page rank.
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