In web design, the page known as a landing page is an important and common part of many web projects, particularly those associated with sales or the advertisement or promotion of services. Two types of landing pages do 2 different things. A reference landing page presents data to a user, where a transactional landing page seeks to get web surfers to fill out a form or application, or do some other task. If you are trying to find ways to create a landing page, take advantage of these basic steps to build a page that works and makes sense for your business or enterprise.
Steps
1
Set up web hosting. In order to create a landing page, you'll need to have a web hosting service, a server that will keep all your data available and let your pages be accessible to the Internet. Web hosting services abound, and you can easily make a simple contract with one of these companies to get your own online space for presenting landing pages and other aspects of your site.
2
Acquire a domain name. The domain name is also an important part of a web project. The domain name is the name of your URL or web address, and choosing the right ones is important. Find the right web real estate to give your project visibility.
Check with nationally recognized domain name sellers. An elite group of organizations is involved with selling the rights to different domain names. Find out what is available and what will fit your business needs.
3
Use web design tools to create basic page design. Start building your page, adding text, images and whatever else you need to make your landing page work.
Use graphic design to create a visually compelling web page. You may want to rely on graphic design professionals, or put much of your own work into the visual appeal of the landing page. Using high-contrast color graphics and text, as well as stylized fonts or borders, can help make your page more appealing and draw in more visitors.
Optimize your web content. The text that you put on your landing page matters a great deal to the success of your web project. You may want to optimize your SEO, or search engine optimization, with certain keywords, but be sure that your text is reader-friendly and sounds natural to get the best chances of success.
Build in elements according to your type of landing page. For a reference landing page, work on elegant graphics and slogans. For example, if you have a landscaping business with an existing color logo and a slogan related to your craft, try to make sure that both of these can be reproduced on the reference landing page in the same way that they are printed on a business card or other promotional materials. This will make your reference landing page a more effective way to increase your brand visibility.
4
For a transactional landing page, make sure that you have included code modules that present a usable form or application for visitors to complete. The code modules on your functional transactional page should be pieces of computer code that allow users to do the things that you want them to do on your page. They need to be written flawlessly in order to work well.
Build in functionality to your landing page with an auto-responder. The auto-responder can send out email messages based on who visits your site. This is a way to use information compiled from your web visitors to your advantage.
Add pay per click (PPC) items or other monetizing functions. In a pay per click scenario, a web page owner places advertisements from other companies on their site. These outside or "affiliate" advertisers pay the web page owner when the ad is clicked into by a user. Some web builders can use these kinds of programs to get more money out of their web project. Take a look at PPC or other helpful elements of site design.
5
Think about using social media links in your landing page. One of the best ways to reach out to a diverse modern audience is through today's social media sites, which many web users look to for a variety oftheir daily searches and online tasks.
Evaluate Facebook markup language (FBML). This new markup language allows webpage designers to link their pages to Facebook, a social media platform that gives visibility to all sorts of businesses, public events and more.
Steps
1
Set up web hosting. In order to create a landing page, you'll need to have a web hosting service, a server that will keep all your data available and let your pages be accessible to the Internet. Web hosting services abound, and you can easily make a simple contract with one of these companies to get your own online space for presenting landing pages and other aspects of your site.
2
Acquire a domain name. The domain name is also an important part of a web project. The domain name is the name of your URL or web address, and choosing the right ones is important. Find the right web real estate to give your project visibility.
Check with nationally recognized domain name sellers. An elite group of organizations is involved with selling the rights to different domain names. Find out what is available and what will fit your business needs.
3
Use web design tools to create basic page design. Start building your page, adding text, images and whatever else you need to make your landing page work.
Use graphic design to create a visually compelling web page. You may want to rely on graphic design professionals, or put much of your own work into the visual appeal of the landing page. Using high-contrast color graphics and text, as well as stylized fonts or borders, can help make your page more appealing and draw in more visitors.
Optimize your web content. The text that you put on your landing page matters a great deal to the success of your web project. You may want to optimize your SEO, or search engine optimization, with certain keywords, but be sure that your text is reader-friendly and sounds natural to get the best chances of success.
Build in elements according to your type of landing page. For a reference landing page, work on elegant graphics and slogans. For example, if you have a landscaping business with an existing color logo and a slogan related to your craft, try to make sure that both of these can be reproduced on the reference landing page in the same way that they are printed on a business card or other promotional materials. This will make your reference landing page a more effective way to increase your brand visibility.
4
For a transactional landing page, make sure that you have included code modules that present a usable form or application for visitors to complete. The code modules on your functional transactional page should be pieces of computer code that allow users to do the things that you want them to do on your page. They need to be written flawlessly in order to work well.
Build in functionality to your landing page with an auto-responder. The auto-responder can send out email messages based on who visits your site. This is a way to use information compiled from your web visitors to your advantage.
Add pay per click (PPC) items or other monetizing functions. In a pay per click scenario, a web page owner places advertisements from other companies on their site. These outside or "affiliate" advertisers pay the web page owner when the ad is clicked into by a user. Some web builders can use these kinds of programs to get more money out of their web project. Take a look at PPC or other helpful elements of site design.
5
Think about using social media links in your landing page. One of the best ways to reach out to a diverse modern audience is through today's social media sites, which many web users look to for a variety oftheir daily searches and online tasks.
Evaluate Facebook markup language (FBML). This new markup language allows webpage designers to link their pages to Facebook, a social media platform that gives visibility to all sorts of businesses, public events and more.
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